iInstagram... One of the biggest marketing platforms in the social media world. So many of my favorite small business's are on instagram, and instagram is providing over 75% of their client base! Heck instagram provides me over half of my clients! This is driven through posts, shares, tagging, hashtags, and more. But have you ever noticed you're more drawn to certain pages or brands more than others? Is it their branding colors, their images, is it their presence on their stories? Well its all the above, I'm not only saying this because I'm a branding photographer and want you to hire me... Obviously I would be stoked to work with y'all. But I'm saying this because professional photos are just better quality. By using a professional photographer not only does your instagram look amazing and cohesive but you website looks clean, high end, and professional! As a photographer I take pride in what I do and I put a ton of time into your brand! I spend hours planning the session, taking the photos, and editing them. All this I do so that you have a cohesive brand, stellar photos, and let's be real content to post that you don't have to stress about! It's there and ready to go in an easy to access gallery.
Lets talk shopping experience... We are all women, we all know what we like. I love clean easy to use websites when Im shopping. If it takes to much effort to find the pants section of the website I'm out. Also back to images, if the boutique has just thrown up some cell phone pictures onto their website and called it good i will immediately close out and go look somewhere else. To me cell phone picture say cheap and that I wont ship your order for 4 weeks. This being said, to all my little business's just starting out reading this saying "LADY I cant afford a professional photographer for all my content yet!" Don't stress here are a few tips to make your photos a little less phone like and a little more professional.
#1. We all have the newest and greatest cell phone so put that new Iphone with the 4k to use, and invest in some presets! I you struggle with making your images cohesive and flow throughout your platforms, presets are an amazing way to start making a little magic in your biz! This helps so so much and you can pick up good presets for pennies! So go try some out! Start making baby steps towards the best version of business you!
#2. Website. Ok so maybe you cant afford me to come do all your marketing for you and take photos of all your products... How do you make your website look just a little bit stronger and more appealing? Flat lays, there are millions of tools out there to help you accomplish these. Even if you have some Iphone picture with a preset on them showing the pant/shirt/jacket on someone, flatlay the item as the main image with some flowers, a belt, a cowhide rug, anything! This gives your website a flow that is extremely pleasing to the eye!
#3. Start trying to crunch numbers in your budget and hire a photographer! Ask local girls to model for you and hire a photographer for a mini content shoot! This gets other people posting your product with professional photos, gets more traffic to your page and site! It also gives the girls and opportunity to see your product and its quality and recommend it to all their friends! Brand ambassador programs are amazing incentive to get girls modeling for you as well, and them posting the SHIZ out of your product.
To wrap it up:
I hope this was helpful to y'all and that these tips inspired you in some way to start to make big steps in your business! As a branding photographer who loves serving local small business's I do a ton of custom packages for small business's depending on the need they have! If you're ready to get this party started and make the jump into hiring a professional branding photographer contact me for a free quote and client consultation!